YouTube Challenge Board

The lineup

Week by week

Week 1 · Fri 6 NovLocal Ads · Part 1 of 4

Why Your Boosted Posts Don't Work

The most clicked ads topic for small owners. Everyone in Sussex has pressed that button.

PART 1 OF 4YouSTOP BOOSTING

Our thumbnail ideaThe words your designer starts from

39k views · Adam MiddlesworthSTOP Boosting Facebook Posts#1 of 3 · 3.2x its subs · copy this oneA command title with “do this instead”. The villain is a button everyone knows.

12.5k views · Jamie StentonBoosting Posts vs Ads Manager#2 of 3 · 1.3x its subsA plain versus title that answers a real search.

21k views · ZoCo MarketingNEVER Use Instagram Boost Post#3 of 3 · 0.27x its subsSame idea on a bigger channel, but Instagram only and a busier thumbnail.

Titles

Best reference to copy: “STOP Boosting Facebook Posts”, 3.2x its subs

Your listWhy Your Boosted Posts Don't WorkClear, but a statement. Nothing makes them click.
Our pick · Copies #1STOP Boosting Your Posts (Do This Instead)Command plus the fix. The 3.2x winner's exact shape.
NewI Spent £20 Boosting a Post vs £20 on a Real AdTest titles pull the click. Only if you run the £20 test.
NewThe Boost Button Is Wasting Your MoneyShortest and punchiest. Pairs with a red cross thumbnail.

Copy from them

Open on the button itself. Command in the title, red cross on the thumbnail.

Our edge

Every ad account we look after: 52 boosted posts, £6,401, 21,480 clicks, no leads.

Open, beats and caption

Open, word for word

This is the Boost button. We went through every ad account we look after, twenty eight of them. Between them they'd boosted fifty two posts, spent about six and a half grand and got over twenty one thousand clicks. Not one of those boosts brought in a single lead.

Beats

1Hook
2Who it's for
3What a boost actually is
4Reason 1, it asks for the wrong thing
5Reason 2, the numbers flatter you
6Reason 3, nowhere to say yes
7When boosting is worth it
8Step 1, pick leads
9Step 2, give them a form
10Step 3, the video does the targeting
11Step 4, keep the area tight
12Step 5, ring in five minutes
13What a lead should cost
14Recap and close

Instagram trailer caption

We went through 28 ad accounts. 52 boosted posts, about £6,400 spent, over 21,000 clicks and not one lead. The full breakdown of what the Boost button actually does, and what to do instead, is on YouTube now, link in bio.

Week 2 · Fri 13 NovLocal Ads · Part 2 of 4

10 Mistakes Sussex Businesses Make With Local Ads

The standard ads format. Part 1 covered boosting, the form and the five minute call, so this goes deeper without repeating them.

PART 2 OF 4You10 AD MISTAKES

Our thumbnail ideaThe words your designer starts from

26k views · Social Media ExaminerHow to Correct Costly Facebook Ads Mistakes#1 of 3 · 0.08x its subs · copy this oneBest of a weak topic. Mistakes videos rarely break out, so keep ours practical.

4k views · The STRONG RooferMost Roofers FAIL at Facebook Ads#2 of 3 · 0.03x its subs24 minutes long and the title shuts out everyone but roofers.

1.7k views · Jesse LaneThe 3 Dumbest Mistakes Contractors Make#3 of 3 · 0.03x its subsOnly three mistakes and nothing to look at in the thumbnail.

Titles

Best reference to copy: “How to Correct Costly Facebook Ads Mistakes”, 0.08x its subs

Your list10 Biggest Mistakes to Avoid When Creating Local AdsLong, and “creating” isn't what owners search.
Board10 Mistakes Sussex Businesses Make With Local AdsLocal, but Sussex in a title caps who YouTube shows it to.
Our pick · New10 Facebook Ad Mistakes Costing You CustomersThe platform people search, plus what it costs them.
NewYour Ads Aren't Broken. These 10 Mistakes Are.Curiosity version. Weaker for search.

Copy from them

One numbered chapter per mistake. Finish on a mistake of your own.

Our edge

Built from our own playbook and accounts. A gym ad that went from £3 a lead to £37 in three months.

Open, beats and caption

Open, word for word

Most local businesses who tell me Facebook ads don't work are right. Their ads don't work. But it's hardly ever Facebook's fault. When an account isn't working, it's nearly always one of the same ten mistakes, and most of them cost nothing to fix.

Beats

1A free quote as your offer
2Nothing in the first three seconds
3All about you
4Every ad looks the same
5No proof
6Splitting a small budget
7Judging too early
8The same ad for months
9Ringing back tomorrow
10Only counting what Meta counts
11Bonus: our own mistake

Instagram trailer caption

Number nine loses local businesses more jobs than the other nine put together, and it's got nothing to do with the ad. All ten are on YouTube now, link in bio.

Week 3 · Fri 20 NovLocal Ads · Part 3 of 4

How to Target Your Ideal Client on Meta in 2026

The biggest proven demand on your list: 210k views on the top reference.

PART 3 OF 4YouWHO SEES YOUR AD?

Our thumbnail ideaThe words your designer starts from

210k views · Ben HeathThe RIGHT Way To Do Facebook Targeting For Local Businesses#1 of 2 · 0.45x its subs · copy this one210k and still earning. It is exactly what owners type: local targeting.

63k views · Ben HeathHow to FIX Facebook Ads Location Targeting#2 of 2 · 0.13x its subsA fix for a known problem, with a question on the thumbnail.

Titles

Best reference to copy: “The RIGHT Way To Do Facebook Targeting For Local Businesses”, 0.45x its subs

Your listHow to Better Target Your Ideal Client Using MetaOwners search Facebook, not Meta.
BoardHow to Target Your Ideal Client on Meta in 2026The year helps, the platform word doesn't.
Our pick · Copies #1Facebook Ads Targeting for Local Businesses (2026)The words owners type. Ben Heath's 210k video is this title.
NewYour Ads Are Reaching the Wrong People. Here's the Fix.Pain first, better for browse than search.

Copy from them

Screen recording all the way through, one setting per chapter, a map on the thumbnail.

Our edge

Settings matter less now. The first line of the video does the targeting.

Open, beats and caption

Open, word for word

If you run a business in Sussex and you're trying to get your ads in front of the right people, this one's for you. Most people think targeting means ticking boxes, age, interests, postcode. In 2026 that's maybe a third of it. The rest is what you say in the first three seconds of the video, and I'll show you both halves.

Beats

1Your one sentence
2Location settings
3Age, gender and interests
4The creative is the targeting
5Who's on screen
6The form question
7Retargeting
8Tease part 4

Instagram trailer caption

Most people think targeting is ticking boxes. In 2026 it's mostly the first line of your video. The full walkthrough is on YouTube now, link in bio.

Week 4 · Fri 27 NovLocal Ads · Part 4 of 4 · testimonial

How We Generated a Worthing Builder Over £700,000 of Work

Your testimonial slot. Closes the ads series with the proof.

PART 4 OF 4Sam + you£9,628 → £700K

Our thumbnail ideaThe words your designer starts from

3k views · GrowthHow We Generated £47k In ONE WEEK For A UK Roofing Company#1 of 3 · 8.3x its subs · copy this oneA 346 sub UK agency beat its size 8 times. Money and trade in the title, the job on the thumbnail.

33k views · Jonas OlsonThis Facebook Ads Strategy BLEW UP My Home Service Business#2 of 3 · 6.6x its subsRecent and 6x its size. Before and after Ads Manager numbers, “copy me” in the title.

3.4k views · Bren HammelSteal This Facebook Ads Funnel From An $84 Million Contracting Business#3 of 3 · 0.73x its subsBig claim, but a text heavy thumbnail and a 26 minute run.

Titles

Best reference to copy: “How We Generated £47k In ONE WEEK For A UK Roofing Company”, 8.3x its subs

Your listHow We Generated This Worthing Build Team Over £700,000 in Seven MonthsStrong proof, too long to read on a phone.
BoardHow We Generated a Worthing Builder Over £700,000 of WorkGood. Still no platform word.
Our pick · Copies #1How We Got a Builder £700k of Work From Facebook AdsThe £47k roofer shape: result, trade, platform.
NewThis Builder Spent £9,628 on Ads. Here's What Came Back.Curiosity with a real number. Strong second choice.

Copy from them

The money in the title and on the thumbnail, the real campaign on screen.

Our edge

Sam says it on camera, so it isn't you making the claim.

Get Sam or Will to confirm the £700k and the job count in a message before it goes out.

Open, beats and caption

Open, word for word

Cold open on Sam: I think the total is about 700K. Then the hook: in January 2026 ACG had boosted four posts, spent about £235 and got no enquiries. Seven months later, £9,628 of ads and around £700k of work booked.

Beats

1Hook
2Who it's for
3You only need eight
4Step 1, the goal
5Step 2, the customer
6Step 3, the area
7Quick pause
8Step 4, the shoot
9Step 5, the page
10Step 6, the follow up
11Step 7, the seasons
12Step 8, the numbers
13Recap and close

Instagram trailer caption

£9,628 of ads and around £700k of work. Sam from ACG tells the whole story on YouTube now, link in bio.

Week 5 · Fri 4 DecMoney

What Bad Marketing Really Costs (and What to Put Into Ads Instead)

Your two money ideas as one video. Budget is the most asked ads question.

YouHOW MUCH?

Our thumbnail ideaThe words your designer starts from

377k views · Ben HeathHow To Crush Facebook Ads with a Small Budget#1 of 2 · 0.81x its subs · copy this oneBen Heath's biggest here. A small budget is the fear every owner has.

58k views · Ben HeathWorking Out The PERFECT Facebook Ad Budget#2 of 2 · 0.12x its subsThe exact question owners ask, put on screen as a chat bubble.

Titles

Best reference to copy: “How To Crush Facebook Ads with a Small Budget”, 0.81x its subs

Your listWhat the Real Costs Are of Bad MarketingGood idea, awkward word order.
Your listUnderstanding Investment Behind AdsReads like a course module.
Our pick · Copies #2How Much Should a Local Business Spend on Facebook Ads?The question owners type. Both references answer it.
NewBad Marketing Is Costing You More Than You ThinkThe emotional version. Use it on the Instagram trailer.

Copy from them

Open on the viewer's own question, real numbers straight away, maths on screen.

Our edge

Budget worked out backwards from what one customer is worth.

Open, beats and caption

Open, word for word

If you run a service business in Sussex and you've ever paid for marketing that did nothing, this one's for you. Bad marketing doesn't just cost what you paid for it. It costs the jobs you didn't win while you were paying, and the evenings you spent posting at ten at night. I'll show you the real number, then how much you should actually put into ads, worked out from your own prices.

Beats

1The three costs
2Signs you're paying for bad marketing
3What one customer is worth
4What a lead costs here
5Your budget, backwards
6The starting point
7Where the rest goes

Instagram trailer caption

Bad marketing costs more than the invoice. It's the jobs you didn't win while you were paying for it. The maths is on YouTube now, link in bio.

Week 6 · Fri 11 DecShoot Day · Part 1 of 3

How to Structure a Shoot Day as a Local Service Business Owner

Planning videos do huge numbers. Shows a day with HV without selling it.

SHOOT DAY 1 OF 3BTS frame1 DAY = 1 MONTH

Our thumbnail ideaThe words your designer starts from

566k views · lacapturevisualsHow to Create Videos That STAND OUT: Plan, Shoot, Edit, Grow#1 of 3 · 5.3x its subs · copy this one566k, 5x its size. Plan, shoot, edit: the whole journey in one promise.

483k views · Tim RuniaThe ONLY 9 Shots You Need To Tell Any Story#2 of 3 · 3.1x its subs3x its size. A number promise, “the only 9”, from someone who ran an agency.

212k views · Jade Beason1 month of content in 1 hour#3 of 3 · 0.67x its subsThe time promise: a month of content in an hour.

Titles

Best reference to copy: “How to Create Videos That STAND OUT: Plan, Shoot, Edit, Grow”, 5.3x its subs

Your listHow to Structure a Shoot Day as a Local Service Business OwnerAccurate, but 11 words and no promise.
Our pick · Copies #31 Day of Filming = 1 Month of Content (Our Exact Plan)The time promise from the 212k batching video.
NewHow to Plan a Content Shoot for Your BusinessSearchable and plain.
NewThe Shoot Day Plan We Use for Every ClientInsider angle. “We use” builds trust.

Copy from them

A number promise, steps in the order the day runs, something to download.

Our edge

The real HV running order, and the shoot sheet as the free download.

Open, beats and caption

Open, word for word

If you run a service business and you're trying to film content around actually doing the work, this one's for you. We plan every client shoot the same way, and one day gets a business about a month of content. I'm going to show you the exact running order, so you can do it yourself, or know what to expect when someone films you.

Beats

1The one page plan
2Talking to camera first
3The three videos to always get
4Set ups by room
5The B roll list
6Testimonials last
7After the day

Instagram trailer caption

One day, about a month of content. This is the running order we use on every shoot. Full video on YouTube now, link in bio.

Week 7 · Fri 18 DecShoot Day · Part 2 of 3

How We Filmed Content for a High End Clinic

The best outlier found: 49k views on a 591 subscriber channel, because it showed results.

SHOOT DAY 2 OF 3BTS frame+[X] BOOKINGS

Our thumbnail ideaThe words your designer starts from

49k views · FilmoriteThe Aesthetic Clinic Content System That Supported 20% Growth & 13M Views#1 of 2 · 82x its subs · copy this oneThe best outlier found: 82x its size. A named clinic, real results, a system.

376k views · Full Time FilmmakerHow to Shoot a Commercial (Job Shadow)#2 of 2 · 0.17x its subsBig views from a 2M filmmaker channel, made for videographers, not owners.

Titles

Best reference to copy: “The Aesthetic Clinic Content System That Supported 20% Growth & 13M Views”, 82x its subs

Your listHow We Filmed Content for a High End ClinicGood start, missing the result.
Our pick · Copies #1The Clinic Content System That Got [X] More BookingsThe 82x winner's shape. Needs the clinic's real number.
NewWe Filmed a Day at a Luxury Clinic. Here's What It Did for Bookings.Story plus the result.
NewHow to Film Your Clinic Without Making Clients AwkwardAnswers the owner's real worry. No number needed.

Copy from them

The client and the result up front, then the system, then the BTS.

Our edge

A Sussex clinic, BTS you already have, and its results. Aimed at owners, not videographers.

Pick the clinic, get their OK to be named and their result numbers. No result, no video.

Open, beats and caption

Open, word for word

If you run a clinic in Sussex and you've been putting off filming because you think it'll be awkward, or your clients won't want to be on camera, this one's for you. This is a full day filming at [clinic], what we filmed, how we kept it comfortable for their clients, and what it did for their bookings afterwards.

Beats

1The brief
2The plan
3The owner to camera
4Filming treatments
5The space
6The testimonial
7The finished content
8The results

Instagram trailer caption

A full day filming at [clinic], and what it did for their bookings. On YouTube now, link in bio.

Week 8 · Fri 25 DecShoot Day · Part 3 of 3

How We Film Content for a Trades Business

Trades are most of your clients. Christmas Day, so schedule it before the break.

SHOOT DAY 3 OF 3BTS frameFILMING A BUILDER

Our thumbnail ideaThe words your designer starts from

249k views · Chuck the ContractorHow I Get Customers for My Construction Business#1 of 3 · 12x its subs · copy this one12x its size. Owner to owner, the result is the title.

13k views · Jesse LaneHow To Market Your Construction Business On Social Media#2 of 3 · 0.22x its subsA generic “tips” title with no result.

8k views · Roofing InsightsVideo Content Tutorial for Roofing Contractors#3 of 3 · 0.05x its subsA tutorial title, no result, roofers only.

Titles

Best reference to copy: “How I Get Customers for My Construction Business”, 12x its subs

Your listHow We Film Content for Trades BusinessMissing “a”, and no result.
Our pick · Copies #1How Builders Get Customers With Video (Real Shoot Day)Chuck's 12x title is “How I Get Customers”.
NewWe Filmed a Builder for a Day. These Videos Got the Enquiries.Result led, and honest about what converts.
NewThe Only Videos Your Trade Business Needs to FilmThe “only 9 shots” promise, for trades.

Copy from them

Owner to owner, no jargon, a checklist people can take away.

Our edge

What actually converted afterwards: walk rounds and the finished work.

Open, beats and caption

Open, word for word

If you run a building or trades business in Sussex and the thought of a camera on site makes you cringe, this one's for you. This is what a day filming on a real job looks like, what we film first, what we never bother with, and which videos actually brought in the enquiries afterwards. It's not the fancy ones.

Beats

1The plan
2The walk round
3The finished work
4The process
5Hooks to camera
6The homeowner on handover day
7What converted
8What's next

Instagram trailer caption

A full day filming on a building site, and which videos actually brought in enquiries afterwards. On YouTube now, link in bio.

Week 9 · Fri 1 JanPersonal

From Hod Carrier at 14 to Running a Content Agency

Ben allows one personal video. The VSL a week later comes from someone they know.

You14 → NOW

Our thumbnail ideaThe words your designer starts from

2.9k views · Anthony StalteriFrom Trades Dropout To Blue Collar Business Owner (My Story)#1 of 2 · 5.1x its subs · copy this one5x its size in two weeks. A tradesman's story told as a before and after.

44k views · Katie StecklyHow I built a six figure social media marketing agency#2 of 2 · 0.11x its subsA big channel, carried by the money figure.

Titles

Best reference to copy: “From Trades Dropout To Blue Collar Business Owner (My Story)”, 5.1x its subs

BoardFrom Hod Carrier at 14 to Running a Content AgencyFine, but hod carrier is jargon outside trades.
Our pick · Copies #1From Building Sites at 14 to Running an Agency (My Story)Anthony's 5x story title, almost word for word.
NewI Failed School and Got Arrested. Now I Run an Agency.Biggest hook. Only if you're happy leading with the arrest.
NewHow I Built a Content Agency by 22Short. The age is the hook.

Copy from them

Open on the before, in the first breath. Chapters by life stage.

Our edge

Nobody else in the challenge has this story.

Open, beats and caption

Open, word for word

I failed school. I couldn't get into uni. I was carrying hods on building sites at 14. Then I got arrested, and that was the moment I realised I was pouring everything I had into the wrong things. Today I run a content agency working with businesses across Sussex. It's New Year's Day, so this one's a bit different.

Beats

1Sites at 14
2The arrest
3Fitness and the PT qualification
4The lightbulb
5Filming mates for free
6Growing it
7Three lessons

Instagram trailer caption

I was carrying hods on building sites at 14. This is the full story of how Hunt Visuals started. On YouTube now, link in bio.

Week 10 · Fri 8 JanFinale · CTA: STRIKE

VSL 2.0: The Enquiry Hunter

Filmed. Everyone who watched parts 1 to 9 already knows every piece.

YouTHE FULL SYSTEM

Our thumbnail ideaThe words your designer starts from

355k views · Alex HormoziWatch This If You Have a Service Business#1 of 2 · 0.08x its subs · copy this one355k for a 45 minute video. “Watch this if” picks the viewer in four words.

1.7k views · Austin SchneiderHow I Grew My Marketing Agency From $0 to $320K a Month#2 of 2 · 0.09x its subsA strong hook, but a long title nobody searches.

Titles

Best reference to copy: “Watch This If You Have a Service Business”, 0.08x its subs

BoardVSL 2.0: The Enquiry HunterInternal name. Nobody searches VSL.
Our pick · Copies #1Watch This If You Run a Service Business in SussexHormozi's 355k title, made local.
NewThe Enquiry Hunter: How Local Businesses Get Enquiries Every WeekNames the system for people who watched 1 to 9.
NewHow We Get Sussex Businesses Enquiries Every WeekPlain promise. Check the claim before using it.

Copy from them

The “watch this if” title, credibility in the first ten seconds.

Our edge

Vision Saunas testimonial Thu 5 Nov. Hard deadline 4 Dec.

Open, beats and caption

Open, word for word

Filmed. Only the testimonial section is left.

Beats

1Vision Saunas on camera
2Holgate's 8k average, 32k secured line
3A challenge clip before each result
4Scheduled before Christmas

Instagram trailer caption

Ten weeks, one system. The full Enquiry Hunter is on YouTube now, link in bio. DM me STRIKE if you want it built for your business.

Wk	Your list	My plan	Best version
1	Why your boosted posts don't work	278 shoots in	Boosted posts, with a £20 test
2	10 biggest mistakes in local ads	What a lead costs	10 mistakes, incl. after the ad
3	Target your ideal client on Meta	The only 3 videos	Meta targeting in 2026
4	Worthing builder, £700k	ACG, £9,628 into £700k	ACG, month count fixed
5	Bad marketing + ad investment	Follow up	Both money ideas as one
6	Structure a shoot day	What a customer is worth	Shoot day, 3 videos first
7	High end clinic	Instagram teardown	Clinic, with its results
8	Trades business	Personal story	Trades, with its results
9	(none)	£1,000 plan	Personal story
10	(none)	VSL 2.0	VSL 2.0

Ten Fridays, two series, one finale.

The list for your designer

Their title, your version

Week by week

Why Your Boosted Posts Don't Work

10 Mistakes Sussex Businesses Make With Local Ads

How to Target Your Ideal Client on Meta in 2026

How We Generated a Worthing Builder Over £700,000 of Work

What Bad Marketing Really Costs (and What to Put Into Ads Instead)

How to Structure a Shoot Day as a Local Service Business Owner

How We Filmed Content for a High End Clinic

How We Film Content for a Trades Business

From Hod Carrier at 14 to Running a Content Agency

VSL 2.0: The Enquiry Hunter

Your list, my plan, the best version

What the winners share

Two sessions and a desk

Mon 2 Nov

Before Mon 2 Nov

Mon 16 Nov

Done

Done

Pick your ten